LEADERSHIP

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President, True North Marketing + Public Relations

Chief Marketing Officer, Summit Firms

A C-suite business consultant with an innate understanding of consumer behavior and motivation, Lorri works with clients in a wide range of industries: healthcare, education, real estate development, hospitality, entertainment, workforce development and trade & logistics.

Under her direction, the firm designed the two-year, record-smashing launch of LEGOLAND Florida; managed grassroots consumer events for General Motors Corporate; and supported marine-mammal programs at SeaWorld Parks & Entertainment and Atlantis Bahamas.

Lorri has been professionally accredited by the Public Relations Society of America for 27 years and is a member of the PRSA Counselors Academy.

Lorri’s career includes considerable experience in corporate, agency and not-for-profit organizations. She served as principal spokesperson and communications director for Enterprise Florida, the state’s economic development organization; as vice president of marketing communications for $23 billion CNL Financial Group; and as one of the principal communications architects who launched Universal’s Islands of Adventure, CityWalk entertainment complex and two on-site resort hotels.

Fueled by research, data and analytics, Lorri’s greatest strengths and professional passions converge in her role as strategic planner and brand activator.