At True North Marketing + Public Relations, we approach each day with a fresh perspective and a can-do attitude.
We excel at "big, hairy ideas" and our partners benefit from our energy, enthusiasm and experience. We've conceptualized and activated strategic marketing and communications initiatives for some of our region's most high-profile brands. And we've guided clients through
some of their toughest reputation challenges.
Leading the charge is Lorri Shaban, APR, a roll-up-her-sleeves executive who rapidly understands concepts and creates ways to leverage opportunities and outcomes. She's an accredited, C-suite business consultant with an innate understanding of consumer behavior and motivation. She's worked with hundreds of CEOs and management teams in economic and workforce development, government, healthcare, travel/hospitality, trade & logistics and education.
Fueled by research, data and finely honed instincts, Lorri's greatest strengths and professional passion converge in her role
as a change-management agent and chief storyteller.